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Biographies

Lee Aase
Lee Aase
Lee Aase is Manager of Syndication and Social Media at the Mayo Clinic and Director of the Mayo Clinic Center for Social Media, a unique initiative that builds on Mayo Clinic's recognized leadership among health care organizations in using social media tools. With 28,000 Facebook fans, more than 80,000 Twitter followers, and nearly three million views on its YouTube channel (the most popular of those by medical providers), in addition to a news blog, podcast blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell their stories, Mayo has accelerated the use of social media to improve health literacy, health care delivery, and population health worldwide. Mayo has also used social media tools for internal communications, including a blog to promote employee conversations about the organization's strategic plan and innovative use of video and a hybrid "insider" newsletter/blog.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free, online higher education institution that provides practical, hands-on training in social media for lifelong learners. Prior to joining Mayo Clinic, Lee spent more than a decade in political and government communications at the local, state, and federal level.

Stephan Adelson
Stephan Adelson
Stephan Adelson is Executive Director of Internet Intervention, Inc., and President of Adelson Consulting Services, Inc.. He provides technical assistance to federal and national organizations, health departments, researchers, and community-based organizations. Areas of expertise include the use of social media and the development and implementation of programs, protocols, guidelines, best practices, and trainings for online outreach and health communication related to HIV/STD prevention and intervention, especially partner services.

He has helped to develop resources such as the National Guidelines for Internet-based STD and HIV Prevention for the National Coalition of STD Directors, as well as the members peer-to-peer support group National Internet Partner Services (NIPS), accessible through STDPreventionOnline.org. Stephan assists the websites Adam4Adam and BarebackRT in their health initiatives and is the webmaster for the Wiki project www.internetinterventions.org, which houses protocols and other resources to support internet interventions focused on sexual health and disease intervention.

Becky Allen
Becky Allen
Becky Allen is the site manager for TheBody.com and its sister site for health care professionals, TheBodyPRO.com, both part of HealthCentral.

The goal of TheBody.com, founded in 1995, is to use digital media to lower the barriers between patients living with HIV and clinicians. Becky joined TheBody.com in 2007 and as site manager is responsible for shaping the user experience to make content more accessible and shareable. She created and spearheads TheBody.com's social media presence, including its Twitter and Facebook accounts, as well as its widgets, blog/RSS feeds, podcasts, and social bookmarking tools. She is responsible for implementing new features and sections of the site, such as TheBody.com's HIV/AIDS Resource Center for Gay Men and its annual World AIDS Day section. She also reports, writes, and blogs on a wide variety of topics at a number of sites.

Diane Brodalski
Diane Brodalski
Diane Brodalski is a Northrop Grumman contractor and Social Media Specialist in the Division of News and Electronic Media, Office of the Associate Director for Communication, Centers for Disease Control and Prevention (CDC). She is responsible for supporting the development of social media tools for key campaigns and providing consultation on the integration of social media into health communication activities. Diane provided leadership on the development of the recently released CDC Health Communicator's Social Media Toolkit and Social Media Tools Guidelines and Best Practices, both of which can be found at the CDC's Gateway to Health Communication and Social Marketing Practice.

Previously she was a Communication Analyst in the Health Marketing Science Office in the CDC's Office of the Director for the National Center for Health Marketing, where she led the project management of key initiatives, including serving as Conference Manager for the 2008 and 2009 National Conference on Health Communication, Marketing and Media.

Prior to joining CDC, Diane spent 20 years in the private sector in a variety of marketing roles including client services, account management, and marketing communications. She has a BS in Business Administration from the University of Rhode Island.

Mary Ann Chiasson, Dr.PH
Mary Ann Chiasson, Dr.PH
Mary Ann Chiasson, Dr.PH, is an infectious disease epidemiologist and Associate Professor of Clinical Epidemiology (in Medicine) at Columbia University's Mailman School of Public Health, with a part-time faculty appointment in the Division of Infectious Diseases, Columbia University Medical Center. She has also been Vice President for Research and Evaluation at Public Health Solutions since 1999.

Previously, she served for 14 years in various capacities in the field of HIV/AIDS at the New York City Department of Health, including nine years as an Assistant Commissioner of Health with scientific and administrative responsibility for the offices of AIDS Surveillance, HIV/AIDS Research, and Vital Statistics and Epidemiology. Dr Chiasson's primary research interest is in the sexual transmission of HIV. She co-directs HIV is Still a Big Deal, the online HIV prevention video project for men who have sex with men, in collaboration with Dr. Francine Shuchat Shaw of New York University.

Humberto Cruz
Humberto Cruz
Humberto Cruz, Director of the New York State Department of Health AIDS Institute, has served in management positions in state government and community-based organizations for almost 30 years, including 20 at the Institute, which he has headed since December 2007.

He is one of the founders and is now on the Executive Committee of the National Alliance of State and Territorial AIDS Directors (NASTAD). In 2010, he was appointed to serve on the Presidential Advisory Council on HIV/AIDS (PACHA), which provides recommendations on national and global issues to further the goals of the White House Office of National AIDS Policy (ONAP) and contribute to the National HIV/AIDS Strategy.

In New York, he has been pivotal in the development of virtually every major HIV/AIDS policy and program. He has participated in or been responsible for the development of a comprehensive continuum of care, enhanced Medicaid rates for HIV care, provider reimbursement for services to the uninsured, HIV-related managed care, programs focused on specific populations, and skills training to facilitate the participation of people with HIV/AIDS in program planning. As Director, he has presided over all education, prevention, and health care activities of the Institute, which has also recently integrated services related to hepatitis C, epidemiology, and sexually transmitted diseases.

Richard F. Daines, M.D., FACP
Richard F. Daines, M.D., FACP
Richard F. Daines, M.D., FACP, was confirmed as the 14th Commissioner of Health for New York State on March 21, 2007.

As Commissioner, Dr. Daines heads one of the nation's leading public health agencies with a budget of more than $50 billion. Under his leadership, the Department of Health administers the state's public health insurance programs, regulates hospitals and other health care facilities, conducts research in a premier biomedical laboratory, and supports public health prevention initiatives. Dr. Daines has helped to shape New York's significant health care reforms, including increased access to health insurance coverage for the uninsured, greater emphasis on primary and preventive care, quality improvement initiatives, and investment in health information technology. He currently is leading efforts to integrate social media into the Department's public health communications strategies, appearing in five YouTube videos about health care reform and the proposed tax on sugar-sweetened beverages.

Prior to becoming Commissioner, Dr. Daines was the President and CEO of St. Luke's-Roosevelt Hospital Center. Previous to joining the Hospital Center as Medical Director in 2000, Dr. Daines served as Senior Vice President for Professional Affairs and Medical Director at St. Barnabas Hospital in the Bronx.


Kicesie Drew
Kicesie Drew
Kicesie Drew is a student and online sex educator offering candid information for young adults at Kicesie's Sex Ed Channel, which has more than 136,000 subscribers. Kicesie's many videos have had a total of more than 245 million views. She also uses other social media platforms, including Facebook and Twitter, has worked in collaboration with the Centers for Disease Control and Prevention, The National Campaign to Prevent Teen and Unplanned Pregnancy, and two MTV public health campaigns, and has spoken at conferences and on radio.

Kicesie is committed to providing direct and accessible information about human sexuality and safety and spends more than 20 hours a week writing letters to those who seek her out for help. Currently based in Dallas, TX, she will soon graduate with a degree in psychology and go on to receive her national certification as a sex educator.

Susannah Fox
Susannah Fox
Susannah Fox is Associate Director for Digital Strategy of the Pew Internet & American Life Project at the Pew Research Center. She studies cultural shifts taking place at the intersection of technology and health care. Her research has documented The Social Life of Health Information, as well as the role of the internet among people living with chronic disease, online patient communities, the power of mobile, and patients as a resource for innovation and knowledge.

Pew reports, commentaries, and data sets are available free at http://pewinternet.org Popular categories include social networking, health, web 2.0, teens, technology user types, identity, and the digital divide (new media and communities of color).

Susannah is the former editor of the website for U.S. News & World Report and is a regular contributor to the public conversation about health care through her blog posts on e-patients.net and on Twitter: @SusannahFox. She graduated from Wesleyan University with a degree in anthropology.


Miguel Gomez
Miguel Gomez
Miguel Gomez is the Director of AIDS.gov, Office of HIV/AIDS Policy, U.S. Department of Health and Human Services. AIDS.gov, a portal to all federal domestic HIV/AIDS information, has developed extensive new media resources and practical guidance for their use in relation to HIV/AIDS. The site itself uses a variety of new media channels and supports the use of new and social media tools by federal and community partners to improve domestic HIV programs. Mr. Gomez introduced video podcasting as a regular feature on AIDS.gov and is the Editor of a blog to report news and showcase the use of new media.

He has been working on HIV/AIDS issues since 1984 as an advocate at the Gay Rights National Lobby, which provided services and support to some of the first AIDS organizations in the nation. He has since held positions with national AIDS organizations and the Federal government. He is the Office of the Secretary's senior representative to the U.S. Department of Health and Human Services Web Council.

Oriol Gutierrez
Oriol Gutierrez
Oriol Gutierrez is Deputy Editor at POZ Magazine, blogger at poz.com, and Editor in Chief of the bilingual Tu Salud Magazine, which are among the health-focused magazines and websites of Smart + Strong. He created the first Spanish-language POZcast in 2007.

In 2001, he co-founded and was Editor in Chief of LGNY Latino, the first bilingual Lesbian/Gay/Bisexual/Transgender periodical in the U.S. (now Gay City News), and is a member and former Vice President of Print and New Media for the National Lesbian and Gay Journalists Association. He was also Managing Editor of DiversityInc magazine, which focuses on workplace diversity management, Executive Director of the DiversityInc Foundation, and Communications Director for DiversityInc Media.

He holds a B.A. in print journalism and an M.S. in publishing from New York University. Diagnosed with HIV in 1992, Oriol is an outspoken advocate for people with HIV/AIDS.

Richard Jefferys
Richard Jefferys
Richard Jefferys is Coordinator of the Michael Palm Basic Science, Vaccines, and Prevention Project at Treatment Action Group (TAG). He began working in the HIV/AIDS field in 1993 as a volunteer at the nonprofit AIDS Treatment Data Network and was subsequently hired to survey State AIDS Drug Assistance Programs (ADAP) and Medicaid throughout the U.S., which resulted in co-authorship of The Access Project Report (1995), the first to comprehensively assess the availability of HIV/AIDS therapies through these programs. As an advocate, Richard helped establish the Health Global Access Project Coalition in 1999.

Since 2001, he has worked for TAG publishing critiques and policy statements concerning vaccine and treatment research. He writes on the pathogenesis and immunology of HIV infection for a range of publications and in 2002 launched the Project's blog, a forum focusing on scientific literature and conference presentations.

Bradley Jobling
Bradley Jobling
Bradley Jobling is the Social Media Manager for the Columbia University Medical Center Department of Surgery, creating its social media program and implementing it through Facebook, Twitter, YouTube, and blogs. Through his social media efforts, attendance at awareness events at Columbia has increased 75% and substantial funds were raised to help support The Pancreas Center of NewYork-Presybterian/Columbia University Medical Center. Brad has fifteen years of experience with internet strategy and online marketing projects involving media and health care. He holds an MBA from the Columbia University Business School in Management of Information, Communication and Media and is a specialist in emerging media tools.

Rachel Kachur
Rachel Kachur
Rachel Kachur is a Health Communication Specialist and Researcher in the Division of STD Prevention at the Centers for Disease Control and Prevention, which provides information and program, training, treatment, and evaluation tools related to sexually transmitted diseases, including HIV.

Her work examines ways in which emerging technologies influence sex seeking behaviors and affect STD transmission and the use and evaluation of these technologies for STD prevention and education. She has utilized a variety of new media, especially webcasts and podcasts, and contributed to numerous conferences and publications. She was the lead author, among recent projects, of the National Guidelines for Internet-Based STD and HIV Prevention and is currently leading development of a white paper focusing on adolescents, sexuality, and technology.

David Kilmnick
David Kilmnick
David Kilmnick, Chief Executive Officer of the Long Island GLBT Services Network, co-founded Long Island Gay and Lesbian Youth (LIGALY) as a result of his master's thesis in 1993. He has led the organization through its 17 year history, including the purchase of the first GLBT community center on Long Island. In 2005, David established the Network to expand services for the GLBT community. It includes The Long Island GLBT Community Center, Services and Advocacy for GLBT Elders - Long Island (SAGE-LI), the East End Gay Organization (EEGO), and Equality Long Island. The Network serves 15,000 annually and reaches an additional 60,000 through education and outreach.

David received his Ph.D. from the Graduate Center at the City University of New York in Social Welfare, where his dissertation focused on heterosexist attitudes and changes following contact with an openly gay instructor.

Robbyn Kistler
Robbyn Kistler
Robbyn Kistler is New York's community liaison for the Kaiser Family Foundation's Entertainment Media Partnerships, including the Greater than AIDS campaign. Kaiser partners with media organizations in the U.S. and around the world to develop multi-faceted public information campaigns on health issues with a particular focus on HIV and other sexually transmitted diseases. The Foundation leverages the assets of its media partners to disseminate critical health information through targeted public service ads (PSAs), special programs, editorials, community events, and other forms of outreach. Free resources are distributed through dedicated websites, toll-free hotlines, and texting services.

Since 2004, Ms. Kistler has built bridges between Kaiser's mass media campaigns and community organizations in Russia, Latin America, and the Caribbean and throughout the United States. She holds a degree in Soviet and Russian Studies from Oberlin College and studied international nonprofit management at the University of Washington Graduate School of Public Affairs.

Eric Leven
Eric Leven
Eric Leven is the President of Rip Road, a leading text messaging provider based in New York City. He has worked with the CDC and the Kaiser Foundation on AIDS and STD projects, including a mobile application for GYT (Get Yourself Tested) to find Planned Parenthood and CDC testing centers, and with other clients on the use of mobile technologies in healthcare. Rip Road's MobileCare text messaging platform supports public health programs such as KNOWIT, Text 2 Survive, and Text in the City.

Eric previously worked for Cingular Wireless and AT&T Wireless, where he launched hundreds of wireless products and programs with major media companies. He developed Cingular's first HBO Mobile video relationship and the first Hispanic wireless operator mobile content portal and set up the SMS Common Short Code business in the U.S. in 2003. Eric has a B.A. from Dartmouth College, a M.Sc. from the London School of Economics, and an MBA from Columbia Business School.

Heather Mansfield
Heather Mansfield
Heather Mansfield is the owner of Diosa Communications and principal blogger at Nonprofit Tech 2.0, a social media guide for nonprofits. She created and maintains the "Nonprofit Organizations" profiles on Twitter, Facebook, MySpace, YouTube, and Foursquare, which cumulatively have almost 500,000 friends, followers, and fans. A pioneer in utilizing social media for social good, Heather has fifteen years of experience utilizing the internet for fundraising, building communities, and education about a variety of causes.

Heather was one of the first social media trainers for the nonprofit sector in the country and to date has presented over 300 social media trainings. In 2009, Heather's @NonprofitOrgs was added to Twitter's much-coveted "Suggested User List" and she was named a Fundraising Star of the Year by Fundraising Success Magazine. She's currently writing a book about social media for nonprofits, which will be available in the fall of 2011.

Jennifer D. Medina Matsuki
Jennifer D. Medina Matsuki
Jennifer D. Medina Matsuki is Director of Condoms and Materials Distribution at the Bureau of HIV/AIDS Prevention and Control, New York City Department of Health and Mental Hygiene.

Jennifer has been working in the HIV/AIDS service and prevention field for the last 13 years, beginning at the AIDS Center of Queens County (ACQC), where she was Assistant Director of Health Education and Prevention responsible for coordination of agency-wide programs, including on-site and mobile HIV testing and counseling and two CDC funded programs, SISTA and Street Smart. She went on to become Director of Programs at Cable Positive, the AIDS action organization of the cable industry where she built and managed programs on traditional and new media platforms.

At the NY City DOHMH, she implemented the NYC Condom Art Design Contest and has worked on the New York City Condom Facebook page. She holds an MPH and is a Certified Health Education Specialist.

Meredith Mazzotta
Meredith Mazzotta
Meredith Mazzotta is the Senior Communications Officer at the Center for Global Health Policy of the Infectious Diseases Society of America and Editor and contributor for the blog Science Speaks: HIV and TB News.

Meredith joined the Global Center team in July 2010 with a background in broadcast journalism and academia. She was Multimedia Tech Manager and an Adjunct Professor teaching multimedia journalism at the Medill School of Northwestern University and spent several years reporting and producing for large and small media outlets, including NBC Chicago and The History Channel. In addition, she has been a writer and editor and is a skilled videographer. In 2006, she received a special citation for Excellence in Online Journalism from the National Press Foundation for an interactive report Digital Trails.

Meredith holds a BA in Economics from the University of California, San Diego, and an MS from Northwestern University's Medill School of Journalism.

Kara C. O'Brien
Kara C. O'Brien
Kara C. O'Brien is the HIV Prevention Online Outreach Coordinator for the Bureau of HIV/AIDS Prevention and Control at the New York City Department of Health and Mental Hygiene. Kara manages social media focused on HIV prevention, monitoring and maintaining the social media platforms of the New York City Condom initiative. She tracks and evaluates data in order to more effectively engage and educate the public, conducts research, and assembles media presentations.

Kara also is the Chairperson of the CDC mandated HIV/AIDS Program Review Panel to review, revise, and approve all HIV prevention social marketing materials created by contracted agencies for distribution to the public. Previously, Kara served as the Assistant to the Director of HIV Prevention at the New York City Department of Health and Mental Hygiene. Kara graduated from Miami University, Oxford, Ohio.

Eunic Ortiz
Eunic Ortiz
Eunic Ortiz is the Web and Social Media Manager and a Press Officer to the New York City Council, handling Lesbian/Gay/Bisexual/Transgender and technology issues for the Council and Speaker Christine C. Quinn, as well as the Speaker's district press. She has undertaken many media initiatives for the Council, including social media profiles on Twitter, Facebook, Flickr, YouTube, Scribd, LinkedIn, and FourSquare, and is Coordinator of the I Talk Because video series on HIV/AIDS.

During a fellowship at WNBC in New York, she was a field and online content producer for morning and evening news broadcasts and also worked as a producer, reporter, and web editor for ABC affiliate WCJB in Gainesville, Florida.

Eunic has a B.S. in Telecommunication with concentrations in broadcast news and new media from the University of Florida and is currently pursuing an M.A. in Graphic Communication Management and Technology at New York University.


Christine C. Quinn
Christine C. Quinn
Christine C. Quinn was elected in January 2006 as the first woman and first openly gay New York City Council Speaker. In December 2009, the Council, together with twenty HIV/AIDS organizations across the five boroughs, launched a social media-based HIV/AIDS awareness campaign entitled I Talk Because. The campaign encourages celebrities and others to post video clips on YouTube explaining why it's important for them to discuss HIV/AIDS with the people in their lives and to speak out publicly about HIV to counter complacency and stigma. Close to 200 videos have been posted. By using Facebook and Twitter as well as YouTube, the campaign has sparked conversations about HIV/AIDS throughout New York City and beyond.

Before being elected to the City Council, Speaker Quinn served for five years as Chief of Staff to Council Member Thomas K. Duane and then worked as Executive Director of the New York City Gay and Lesbian Anti-Violence Project.

Michelle Samplin-Salgado
Michelle Samplin-Salgado
Michelle Samplin-Salgado is the New Media Strategist for the federal HHS initiative AIDS.gov and a consultant at John Snow, Inc, where she oversees all new media activities, including the AIDS.gov blog, podcasts, videos, and its profiles on social network platforms. She is also a specialist in health communications and graphic design and has been a media strategist for a number of federal projects.

Prior to her work at JSI, Michelle was the Communications Manager for the Harvard Center for Cancer Prevention, where she directed the award-winning website, YourDiseaseRisk.com. She co-instructs the course "Designing and Evaluating Websites for Public Health Interventions" at Boston University School of Public Health. She has a Masters in Public Health from the University of Hawaii and conducted HIV research in Hanoi, Vietnam. Michelle is fluent in Spanish.

Francine Shuchat Shaw, Ph.D
Francine Shuchat Shaw, Ph.D
Francine Shuchat Shaw, Ph.D, is Associate Professor of Educational Communication and Technology in the Department of Administration, Leadership, and Technology of the Steinhardt School of Culture, Education, and Human Development at New York University. This graduate program focuses on the design, development, and evaluation of technology-based media environments for learning. Dr. Shuchat Shaw's areas of interest include instructional design, particularly video narratives based on cognitive and constructivist views of learning.

She is Co-Director of HIV is Still a Big Deal, the online HIV prevention video project for men who have sex with men, in collaboration with Dr. Mary Ann Chiasson of Public Health Solutions. The project designs, produces, and conducts evaluations of short videos dramatizing stories about HIV prevention. Prior to joining NYU, she was on the faculty of the Department of Filmmaking and Television at Rochester Institute of Technology.

Jeremy Vanderlan
Jeremy Vanderlan
Jeremy Vanderlan is the technical lead and web developer for AIDS.gov, which serves as the gateway for federal information on HIV/AIDS prevention, testing, treatment, research, and the use of new media in this field. Since 2007, he has worked to enhance the site with the implementation of podcasting, RSS feeds, social media integration, and other rich internet applications. In November 2010, he led the development and launch of the AIDS.gov mobile site, one of the first of its kind within the Department of Health and Human Services.

His fascination with the mobile web began three years ago, after noticing that his four year-old daughter immediately understood how to use his iPhone. Since then he has focused on mobile strategies and usability, mobile development frameworks, and application building. He is a graduate of the University of Colorado and lives in Fairfax, VA.

Lily Williamson
Lily Williamson
Lily Williamson is Manager of Strategic Partnerships and Public Affairs at MTV Networks. She works on MTV's A Thin Line campaign to help young people identify, respond to, and stop the spread of digital abuse. A Thin Line was developed by MTV and its partners and features quizzes, videos, and information concerning sexting, spying, disrespect, and cruelty.

Lily also oversees MTV's It's Your Sex Life campaign in partnership with the Kaiser Family Foundation. It's Your (Sex) Life, which includes the Get Yourself Tested program at its own site and through Facebook, has reached over 200 million young people on sexual health issues.

Previously, Lily was a Program Officer at World Learning. She is a graduate of Bucknell and is completing her MPA in Public and Non-Profit Management at New York University.