To encourage smart and creative digital health communication and further
explore techniques introduced by presenters at our 2011 Forum, the AIDS Institute of the New York State Department of Health is sponsoring two FREE workshops for staff of community organizations providing HIV/AIDS and STI services.
Workshop 1: STORYTELLING
Friday, May 18, 10:00 a.m. - 2:00 p.m.Dr. William Smith, Editor, Social Marketing Quarterly
Elements of a great story; examples of effective storytelling; ways to assess stories organizations currently use; when and how to find, write, and use new stories created for digital media.
Registration is now closed. Please see agenda here.
Workshop 2: MESSAGES THAT WORK
Friday, June 22, 10:00 a.m. - 2:00 p.m.Speaker to be announced.
How to plan and structure messages for defined goals and populations and to elicit desired choices and behaviors; demonstration of the CDC's new online message development tool.
Registration now open
Registration DEADLINE: May 25
Workshops will consist of presentations by an invited workshop leader, exercises, small and large group discussion, assessment of stories and messages in use, creation of new ones, and reference to relevant tools and resources.
Workshops will consider factors essential to effective use of technology and all communication: goals, the population to be engaged, and characteristics of the chosen media.
Seating is limited to 25 places at each workshop. Please understand that if your registration is confirmed, we are counting on you to attend.
Location: midtown Manhattan, New York City.
